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Yesterday at the Google Analytics Blog, Kristen Nomura wrote about how to drill down in Google Analytics to view your paid search referral data. The ability to find the paid search referral data is very simple, however it’s the complex bid decisions you can make based on ROI that show the true power of something like Google Analytics (or most analytics). If a given set of phrases drive thousands of referrals to your site and if those same visitors aren’t returning and additionally those phrases aren’t converting, are they really working that effectively for you?
Furthermore, Kristen shows a quick example of how to tag paid search campaigns from other engines (besides Google) to help show the entire picture for your paid search efforts.
Manual Tagging for non-AdWords PPC Traffic To get started with the manual tagging process, our URL Builder tool comes in handy. You can actually use this tool to generate URLs to track any online marketing campaign, but that’s a topic for another post. For paid search campaigns, the main thing to remember is that the campaign medium must be set to “cpc” or “ppc”.Imagine you are driving people to a landing page, www.example.com/landingpage and have a campaign to promote your delicious chocolate product line.
