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The VisualCalc AdWords Dashboard is a web-based solution that transforms complex PPC data into interactive, easy-to-interpret graphs and charts that help you quickly identify and act on issues and opportunities, maximizing the effectiveness and ROI of your PPC programs. The VisualCalc AdWords Dashboard is a flexible solution that enables the display and analysis of virtually any combination of PPC data.
The VisualCalc AdWords Dashboard turns your raw AdWords/PPC data into graphical performance indicators, such as clicks vs. impressions, conversions by ad group, click through rate by keyword, etc. Indicators can be created for virtually any combination of Google AdWords or PPC data. These indicators are expressed by a variety of graph formats of your choosing, including bar charts, pie charts, line graphs, gauges and heat maps. Each time the underlying AdWords/PPC data changes, the indicators that use this data are automatically updated. Google AdWords indicator graphs are then grouped into customized AdWords dashboards that provide a visual, easy-to-understand view into the performance of your Google AdWords campaigns. The VisualCalc AdWords Dashboard provides immediate, visual answers to you key AdWords questions, such as:
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Which campaigns, ad groups and keywords are delivering the best return on investment (ROI)?
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How are key measurements such as impressions, clicks and conversions trending over time?
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Which keywords are generating the most clicks, conversions and sales?
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How do effectiveness measures such as click through rate (CTR) and conversion rate compare across ad groups and keywords, and how are they trending over time?
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What are the causal factors behind changes in clicks, conversions and impressions?
