Bloggers Love News and Entertainment

comScore released a new study in which they claim that people who blog also tend to strongly engage with content at news and entertainment websites. This makes a lot of sense because I would imagine bloggers would look to news/entertainment websites to help motivate their own writing. Additionally, bloggers are the types of people who spend longer than normal sessions on the Internet, therefore having more potential to browse to news/entertainment websites. Among the top websites bloggers engage with include Digg.com and PerezHilton.com

For purposes of this study, heavy bloggers are defined as the heaviest 20
percent of blog visitors who account for 84 percent of all the time spent on
blogging sites.Given that blogs can often be described as both informative and
entertaining, it is not surprising that heavy users of blog sites are more likely than the average Internet user to consume news and entertainment content online. They are significantly more likely to consume content at politics and general news sites, and also consume a disproportionate amount of content on entertainment news, humor, movies and photo-sharing sites.

*Composition Index – Page Views = number of page views among heavy bloggers/number of page views among total Internet audience x 100; Index of 100 represents parity.