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source comScore: General Motors was the top online advertiser among auto manufacturers in January, delivering nearly 1.7 billion total display ad views in the U.S., followed by Toyota (1.4 billion) and Ford Motor Company (1.1 billion). General Motors also led in reach, with approximately 103 million unique individuals receiving their display ads during the month, followed by Ford which reached 95 million people and Toyota which reached 62 million. But, both General Motors and Ford were outmuscled by Toyota in terms of ads delivered per person reached. Toyota delivered a frequency of 22 ads per person during the month, compared to 16 for General Motors and 11 for Ford.
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Top Auto Manufacturer Online Advertisers |
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Advertiser |
Total Display Ad Views (000) |
Share of Voice* |
Ad-Exposed Unique Visitors (000) |
Average Frequency |
| General Motors |
1,687,065 |
32.8% |
102,574 |
16.4 |
| Toyota |
1,356,782 |
26.4% |
62,428 |
21.7 |
| Ford Motor Company |
1,075,831 |
20.9% |
94,987 |
11.3 |
| Honda |
377,863 |
7.3% |
57,923 |
6.5 |
| Nissan |
291,666 |
5.7% |
31,262 |
9.3 |
| Chrysler LLC |
123,868 |
2.4% |
22,142 |
5.6 |
| Hyundai Motors Inc. |
95,246 |
1.9% |
16,723 |
5.7 |
| Volkswagen |
60,498 |
1.2% |
7,126 |
8.5 |
| Suzuki Motor Corporation |
42,491 |
0.8% |
15,389 |
2.8 |
| Harley Davidson |
35,287 |
0.7% |
6,109 |
5.8 |
