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Similar to the Google AdWords Seminars for Success, Google now offers for Google Analytics. These seminars are lead by Google Analytics consultants such as Justin Cutroni, Michael Harrison, Anastasia Holdren, Timothy Seward and many other great professionals.
The analytics session features 2 tracks: Introduction & User Training and Advanced Technical Implementation, both of which can be completed in one day (per track). The advanced technical implementation looked very interesting to me, here is an overview of what you can expect to learn there:
| Morning session | Afternoon session |
| Intro: Successful web analytics approaches/Creating a data driven culture Overview
Goals and Funnels
Advanced Profile/Filter Combos
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Advanced tracking
Code Customizations
Introduction to Urchin Software |
Analytics Seminars will be coming to the following cities in the next few months:
- March 25 – San Francisco Bay Area – Analytics: Introduction & User Training
- March 25 – Raleigh – Analytics: Introduction & User Training
- March 26 – San Francisco Bay Area – Analytics: Advanced Technical Implementation
- March 26 – Raleigh – Analytics: Advanced Technical Implementation
