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Amethon Solutions, a specialist in web analytics for the mobile communications industry, has secured the first deployment of its Mobile Analytics platform in the United States with go2 Media™, a major provider of local, personalized mobile content in the U.S.
Amethon’s in depth experience in the areas of web analytics and mobile services position us with an insightful solution for go2 Media and other mobile content publishers to achieve a greater understanding of both their users and advertisers needs,” said Michael Stone, chief executive officer, Amethon.
Amethon’s Mobile Analytics solution gives go2 Media the capacity to analyze mobile browser traffic on their content sites in a way never possible before now. Giving go2 the ability to understand how subscribers interact with their content provides go2 Media with key metrics that they and their advertising partners require.
“Amethon’s understanding of the complexity and challenges of tracking mobile internet browsing has positioned Mobile Analytics as a leading product and go2 is pleased to be working with them for our carrier, advertising and internal reporting needs.” Dan C. Smith, vice president of Product and Operations for go2 Media.
Accurately tracking and analyzing mobile traffic will allow go2 Media to plan for the needs of both its customers and advertisers.
Mobile Analytics is the first web analytics solution specifically developed for mobile content publishers and wireless carriers. It provides all the standard web metrics including a number of mobile specific reports, such as handset brand and model, screen resolution and wireless carrier identification. Amethon has a number of commercial deployments of Mobile Analytics in Australia.
go2 Media will receive near real-time analytics without adding latency or page ‘weight’ to the end-user’s browsing experience. Amethon’s Mobile Analytics uses a proprietary ‘wireline capture’ technology allowing go2 Media’s mobile web traffic to be analyzed without the need for page tagging or log file analysis.
Michael Stone, chief executive officer, Amethon said “go2 Media required an analytics solution to manage the increasing complexity and growth of its mobile site traffic. As the world’s first provider of analytics tools specifically for the mobile internet, Amethon was perfectly placed to do this. Amethon is constantly developing leading edge products and services to cater for this ever changing industry.”
