Offermatica + Touch Clarity = Test&Target

Omniture, Inc. (NASDAQ: OMTR), today announced that the technologies of TouchClarity and Offermatica have been combined into a single solution and will be marketed as Omniture Test&Target™. The new name underscores the need for marketers to have a toolkit of testing and targeting solutions that include A/B testing, multivariate testing (MVT), segment-based targeting and one-to-one behavioral targeting to optimise conversion for each customer interaction.

Omniture Test&Target puts the power and control in the hands of marketers to not only test and target traditional content including text, graphics, creative and navigation, but also richer information formats such as widgets, video and streaming media that are becoming an integral part of today’s customer experience.

“Omniture Test&Target has returned our autonomy and put our productivity back in our own hands – we now have up to 30 tests running at any one time and we’ve witnessed the conversion rates on some of our product category pages rise by up to 15 percent,” said Peter Ahl, CEO, Serenata Flowers. “In terms of overall sales, we’ve witnessed a lift in revenue of four percent. Considering the relatively low cost to generate this lift, we believe it represents a compelling return on investment. For ease of use, speed and flexibility, we believe Omniture provides the best online testing platform on the market.”