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Omniture, Inc. (NASDAQ:OMTR), today announced that Adobe Systems and Baidu.com have joined the Omniture Genesis Network, which has now reached 130 partners. Omniture SiteCatalyst will now provide greater measurement of rich media for applications built with Adobe® Flash®, Adobe Flex™ and Adobe AIR™. The Baidu.com partnership will provide integration of Baidu.com search advertising metrics in Omniture SearchCenter to increase the performance of online campaigns. Genesis provides one of the most expansive offerings of marketing applications, ecommerce platforms, and technology integrations available for online business optimization.
“Joining the Omniture Genesis Network is another step in the collaborative multi-year history of Adobe and Omniture,” said Michele Turner, vice president of product marketing and product management, platform business unit at Adobe. “Omniture SiteCatalyst 14 expands capabilities in rich Internet applications built with Adobe Flash, Adobe Flex and those deployed on Adobe AIR, enabling companies to more quickly and easily measure rich media usage and incorporate the data into their overall online strategy. We look forward to expanding our relationship with Omniture to find more ways to add value to our customers.”
“This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns,” said Haoyu Shen, Baidu.com’s vice president of business operations. “By integrating our search metrics with Omniture, online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market will now be able to reach Baidu.com customers more easily.”
In addition to the technology alliances being announced today, the global Omniture Genesis partner network benefits customers through a broad set of applications that integrate with Omniture solutions including ad networks, ad serving, content management, CRM, ecommerce, email marketing, site search, media, mobile, rich media, search marketing, site optimization, search engine optimization, user experience and many others. Because Genesis is a “Plug and Play” solution, it reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action.
