On March 5th, Omniture will be providing an upgrade to all existing SearchCenter clients to version 3.0. New features an enhancements of SearchCenter V3 include:

• Portfolio Optimization, which automatically optimizes keyword bids across an entire campaign for a primary metric—clicks, impressions, revenue or ROAS. Simplify management of your long-tail and off-season campaigns and take the guess-work out of budget planning with optimized budget forecasting.
• A Redesigned User Interface that offers intuitive navigation, integrated management and key report metrics, on-page quick search, in-line campaign editing, easier date selection, new chart options, and much more.
• Offline Data Integration, which allows you to create more powerful bidding strategies and achieve closed-loop marketing by integrating data captured from your sales and other marketing applications, including call center management software, ad serving networks, CRM tools and other platforms.
• An Integrated Help and Community page with links to relevant Knowledge Base articles. The community portal connects you to Omniture experts, elite Web analysts and online marketers from around the world through moderated discussion boards.
• Enhanced Search Engine integration that utilizes the latest Search Engine APIs as well as support for Miva EU.

Labels: Omniture, searchcenter, Web Analytics

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