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Omniture Releases SiteCatalyst 14


Omniture, Inc. (NASDAQ: OMTR), today released SiteCatalyst 14, a major new version of the industry’s leading Web analytics solution. Now, SiteCatalyst not only shares data with all Omniture applications, but also features a single sign-on and unified product interface to simplify access across applications. Additionally, it includes expanded capabilities for measuring and analysing the performance of video, rich and streaming media information and content. SiteCatalyst allows virtually any technology using the Internet to measure, including Web sites, IPTV, iPhones and mobile devices, cable boxes, game boxes and other Internet connected devices.

Enhanced Video, Rich and Streaming Media Measurement
SiteCatalyst 14 measures video, rich and streaming media to help marketers understand which videos are most engaging, which ones lead to conversion, and how much video is consumed on a site. SiteCatalyst 14 includes native support for Adobe Flex 2 and Flash 9 as well as support for Windows Media Player, QuickTime and RealPlayer.


Additional Features
SiteCatalyst 14 also introduces a completely redesigned user interface to help customers quickly find, act on and share their marketing data and analysis. With SiteCatalyst 14, customers can also publish and distribute high-quality visual reports and quickly search and navigate any part of SiteCatalyst for data, reports or help from Omniture and its community of users.

Publish and Distribute Enhanced Visual Reports
Users can now choose from a variety of reporting formats including PDF, Excel, Word and HTML formats for downloading and sharing throughout their organization. SiteCatalyst 14 offers simplified workflow for downloading and scheduling reports, creating bookmarks, and setting up alerts.


Quickly Search, Navigate and Access Information
The redesigned interface in SiteCatalyst 14 helps users navigate more easily, accomplishing many tasks with a single click. Users can quickly search on virtually every aspect of the product including user data, reports, templates, whitepapers, case studies, the knowledge base and help.

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