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Technology Leaders, will offer its customers immediate access to ALERT, a powerful analytics alerting and monitoring product that delivers real-time alerts via email as well as the ability to quickly locate the most dynamic reports.
“Our ALERT product innovates the way customers interact with analytics reporting,” said Andrew Edwards, a Managing Partner at Technology Leaders. “ALERT gives you the news about your analytics”. Using ALERT, a customer can receive emails about reports that have changed from their historical norms; then click through to the most dynamic reports. They can adjust the sensitivity of the alerting function. Additionally, they can locate new trends otherwise hidden from typical dashboards and ‘top pages’ reporting. “ALERT saves analysts time,” said Edwards, “by letting them find important trends in minutes, not hours.”
Rand Schulman, a Boardmember at Technology Leaders adds, “Having been a senior executive at analytics vendors like WebTrends, WebSideStory and KeyLime, I know that the market has been looking for a product like ALERT for a long time.”
“We’ve been working closely with analytics customers since 2003,” adds Edwards. “We have identified that the most pressing need was for timely, actionable data. We created ALERT to enable customers to focus only on the data that matters.”
ALERT is designed to work in conjunction with leading web analytics tools.
Omniture’s SiteCatalyst has had this functionality at the site, metrics(KPI) and line item value level for every report. It can be enabled on the report by any end user who can view reports and can be sent to non-users of the reports. It has been in the product since it was first released in 1999/2000. It should be default functionality for every product vendor.
My understanding is that other tools on the market–like Omniture’s–allow for setting thresholds for alerts and monitoring. ALERT instead deploys dynamic event envelope monitoring, which examines statistical norms on the fly. Moreover, it examines all reports regardless of whether the user has asked that any particular report be “watched”.