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Omniture, Inc. (NASDAQ: OMTR), today announced it has been chosen by EF Education First, the world’s largest education company, to help optimise their international business operations, better convert Web site visits into enquiries and improve online sales. EF Education First is using Omniture’s Web analytics solution, SiteCatalyst, to measure visitor behaviour in real-time, allowing it to better identify trends and visitor preferences and implement marketing and promotional campaigns accordingly.
Prior to implementing Omniture SiteCatalyst, EF Education First was using another well-known Web analytics solution but switched to Omniture because of the flexibility of its reporting and its excellent international support. “Because we have offices in 45 countries we needed a flexible reporting system that could aggregate statistics and carve up the data according to the different needs of our marketing teams around the world,” says Ku Chung, vice president Internet marketing, EF Education First. “Also, we needed a vendor that would always be on hand to provide support irrespective of time zones. We are very impressed with Omniture on both of these fronts.”
Using Omniture SiteCatalyst, EF Education First will be able to better understand how users interact with all aspects of its Web site, including how and where visitors arrive at the site; how visitors navigate through the site; which pages generate the most revenue; and where and why visitors drop off the site.
“More and more of EF Education First’s sales are driven by its online channel so it’s crucial that it understands what is happening on its Web site,” said Neil Weston, senior vice president and general manager, Omniture EMEA. “This challenge is made more difficult because EF Education First is an international organisation with a wide range of products, which means it effectively has a number of Web sites all housed within its www.ef.com domain. Omniture will help ensure that each visitor is directed to the appropriate sub-site, presented with relevant content, and that navigation is as smooth as possible.”
