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In the past I have discussed how to create Successful Facebook groups, however I still find the regular (non sponsored) Facebook groups very limited. Below is my personal wish list for Facebook Groups:
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Themes: From a branding perspective it would be very useful if you could apply some formatting to an individual Facebook Group. There is an option to insert a logo/banner for your group but it simply doesn’t cut it.
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Feeds: I bet many companies and bloggers would love the ability to post an RSS feed of their latest posts or news stories inside their Facebook group rather than having to use “posted items.” Additionally, your community should also be able to subscribe to your RSS Feed.
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Ratings: Posted Items can be useful in helping spread the word about useful industry news items to your community, however it would be even more useful if your community could rate the usefulness of a given item so that you could provide them with more from the same topic.
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Analytics: I have been asked this many times before, Is there Analytics for Facebook Groups? Ideally I would love to see a dashboard which showed users’ time within your Facebook group, interactions with the wall, interactions with the posted items, new visitors, geographical break down of users and attrition rates.
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Surveys: It would be very cool if you could host surveys inside your Facebook group, allowing you to poll targeted members on topics related to your industry, your company or your content.
It seems the only way to get analytics for facebook groups is to pay for them by buying advertising.
I think Facebook could help the Group community immensely by adding the same functionality to albums (sorting-editing) as you have for Pages and Profiles.
Pictures as famously quoted, say a thousand words and in the right order or structure say a billion words or more importantly can tell an important story.