Today, WebTrends Inc., announced the appointment of Daniel E. Stickel as its new Chief Executive Officer (CEO). Stickel comes to WebTrends from Google, Inc., where he was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users.

Prior to Google, Stickel led the Macrovision Software Technologies Group, growing revenue 400% in 3 years to more than $100M. He previously served as executive vice president (EVP) at AltaVista when it was one of the top 10 web sites in the world. Stickel got his start at Bell Labs, has co-founded several startups, and earned both an undergraduate and a graduate degree from Harvard University. His depth of technical and management experience will now be applied to transform WebTrends from a global leader in web analytics to a global leader in integrated enterprise marketing solutions.

“We’re very pleased to have Dan Stickel as the CEO of WebTrends,” said Neil Garfinkel, a partner at Francisco Partners, a global private equity firm with a significant investment in WebTrends. “We believe that his leadership abilities and broad experience, together with the extensive industry knowledge of WebTrends’ existing executive team, will drive WebTrends in the next phase of growth.”

“The web analytics market is forecast for nearly 20% growth in 2008, and the growth in enterprise marketing software is even greater,” said Stickel. “That momentum is understandable, given the attractive ROI that can be realized from appropriately-analyzed and managed online marketing programs. My immediate focus will be to reach out to key customers, partners, prospects and employees in order to gain an understanding of where we are hitting the mark and where we need to do better. WebTrends wrote the book on analytics and my job is to ensure
we continue to write the book on the industry as it matures and develops into the broader opportunity of integrated enterprise marketing software.”

Labels: Web Analytics, WebTrends