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Below Analyst, Susan Moskwa explains how to leverage Google’s Webmaster tools in order to specify your website’s target region.
How do I use the geographic target tool to specify my site’s target audience?
If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search results for geographic queries. This data supplements our existing information, and setting a geographic target won’t impact your appearance in search results unless a user uses Advanced Search to limit the scope of the search to a certain country.
To set a geographic target:
- Sign into Google Webmaster Tools with your Google Account.
- Click the URL for the site you want.
- Click Tools, and then click Set geographic target.
- Select Associate a geographic location with this site.
- Select the geographic information that applies to your site’s target audience, and click Save.
