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NEW YORK – April 14, 2008 – Hitwise , YouTube accounted for 73.18 percent of all U.S. visits among a custom category of 68 online video websites. MySpaceTV received the second highest percentage of visits with 9.21 percent followed by Google Video with 4.06 percent.
The Online Video category accounted for 1.09 percent of all U.S. Internet visits in March 2008, a decline of 7 percent compared to March 2007. Despite the decrease in U.S. visits, the amount of time spent on the websites increased 7 percent for the week ending April 5, 2008. Hulu.com, which came out of beta the week ending March 15, 2008, was the 22nd most visited website in the category for March 2008 receiving .22 percent of visits to the category.
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Top 5 Online Video Websites ranked by Market Share of U.S. Visits |
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Rank |
Name |
Domain |
Mar-08 |
Mar-07 |
Percent Change |
|
1 |
YouTube | www.youtube.com |
73.18% |
55.28% |
32% |
|
2 |
MySpaceTV | www.myspacetv.com |
9.21% |
17.73% |
-48% |
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3 |
Google Video | video.google.com |
4.06% |
8.42% |
-52% |
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4 |
Yahoo! Video | video.search.yahoo.com |
2.16% |
2.63% |
-18% |
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5 |
Break.com | www.break.com |
1.82% |
1.57% |
16% |
| Note – the Hitwise data is based on a custom category of 68 of the leading online video websites ranked by U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which could be reported on separately. | |||||
| Source: Hitwise | |||||
