2008 Business Technology Marketing Benchmark Guide - MarketingSherpa
| Manoj Jasra - Thursday, May 22, 2008 0 Comments |
Marketing Sherpa has released its 5th annual Business Technology Marketing Benchmark Guide which features all new primary research gathered from more than 10,000 business technology buyers and nearly 1,000 marketers. The Guide comes with 216 charts, tables, and eye tracking heatmaps in addition t0 6 New Special Reports.
Purchase here.
"Improve Your B–to–B Technology Conversions with Real–Life Data from Thousands of Marketers and Business Technology Buyers"The B2B Tech Benchmark Guide helps you find out:
- What drives technology purchases and how to market to the right buyers, key decision makers & influencers with real passion
- Response rates and benchmarks for online marketing tactics as well as for traditional marketing
- How new technologies (social networks, mobile devices, podcasts and blogs) are affecting the ways in which the B–B buyers consume media and interact online.
- How the US downturn is impacting marketing budgets. Compare your budgets to similar sized companies.
- The current rationale for traditional event marketing and virtual marketing.
- The effectiveness of PR, search engine marketing and telemarketing.
What experts say about technology sales management and measurement.
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