• Help you better understand online advertising and its relationship to the broader marketing picture.
• Help you grasp the mechanics of effective networked digital marketing.
• Give you a practical guide to planning, designing, executing, and measuring an online ad campaign that works.
• Tell you why sandwiching highly influential forms of advertising with extremely efficient delivery vehicles can give you really interesting results.

Help with Your Planning and Analytics

Mixing practical information with statistical data, Online Advertising covers:

• Budgets — How much is enough, what’s the industry spending, what’s the media mix and how to determine optimum campaign length
• Outsourcing — Matching the right company to your needs.
• Effectiveness vs. Analytics — Matching the right metrics to the tactics and strategy used, how to determine a test budget and measure test campaign results, and the value of pre-testing, market/ad research & online advertising.
• Reverse engineering the perfect ad – Matching tactics to strategy.
• Design best practices — for effective online branding, direct response ads & benchmarks.

Labels: marketing sherpa

             Subscribe by Email