Quantcast
You are here: Home / entrepreneurs / Benchmarking the Web – Bizak

Benchmarking the Web – Bizak

May 7, 2008 By Leave a Comment

Launched last week, Bizak is a new tool that both computes the profitability of internet startups and creates industry benchmarks with that data for comparative analysis.
Founded by TOKiBiz, Inc. and based in Boston, Bizak enables entrepreneurs to calculate the profitability of their business according to website analytics and key performance indicators. With visitors, revenues, and costs data, Bizak automatically computes revenues per visitor (RPV), costs per visitor (CPV), earnings, earnings per visitor (EPV) and valuation. Each one of these calculations can then be compared to other startups and industry benchmarks. Additional information on the benchmarks computed can be found on their analysis page.
Bizak anonymously aggregates this data to create benchmarks according to industry, business type and revenue source. Startups (and investors) can then compare their performance to not only other companies in their field but also to any combination of the three. For example, you can view the average benchmarks for a startup in the retail industry, who operates a wiki and makes money off of Google Adsense. You can change any or all of these parameters and get a new benchmark for every line of data.


Comparative Analysis

Bizak is currently in beta while startups contribute and compute their data to create statistically significant benchmarks. During this time startups can register with Bizak to compute their benchmarks. Once enough data has been aggregated then the comparative analysis and visual comparison charts will be launched.

Once the comparative analysis is launched investors will also be invited to join Bizak. Investors use Bizak to discover new Web 2.0 investment opportunities. Investors will be the only subscribers who have the ability to view the analytics for specific companies and also compare those numbers to industry benchmarks. Startups can only view their own data and benchmarks – they cannot view data for other companies.


Internet Statistics
From its first week online Bizak has accumulated an initial amount of statistics on the revenue models of internet startups. Of those who have contributed projects/websites to Bizak 43.75% of them use Google Adsense as their primary revenue source. In comparison, none (0%) use Yahoo Search Marketing or Microsoft Search Advertising. 16.6% use in house advertising, 12.5% rely on product sales for revenues, 8.33% affiliate marketing, 8.33% service or consulting feeds and 8% utilize a subscription model.
Subscribe by Email
Filed Under: entrepreneurs, internet marketing, investors, Web Analytics, Web Analytics Implementation

Speak Your Mind

*