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Pheedo, today announced that Gawker Media, publisher of several of the web’s most popular media properties including Gizmodo and Lifehacker, experienced more than 300 percent growth in RSS advertising revenue in the first quarter of 2008.
“Gawker Media has always made full content feeds available from the beginning, believing that the RSS channel was a valuable and under-levered distribution channel for marketing our content,” stated Christopher P. Batty, Vice President of Sales of Gawker Media. “As such, we’re highly committed to helping our marketing partners reach our readers thusly.”
“Publishers today recognize that their content is increasingly consumed away from their website by their most loyal, dedicated readers,” said Bill Flitter, CEO and Founder of Pheedo. “We work with premium publications, like Gawker Media, to maximize the enormous revenue opportunity in their RSS traffic.”
“We know the RSS feed business and how to service premium publishers and advertisers personally and responsively,” said Flitter. “Not all companies can provide that hands-on level of service and technology expertise, including a choice of premium ads with CPMs that best fit their audience.”
“Outsourcing the RSS feed monetization scheme made more sense than having our sales people focus on it,” said Erin Pettigrew, Ad Operations and Research Manager at Gawker. “In the first quarter we saw tremendous growth after the Pheedo implementation. Pheedo was the best solution when we needed it the most.”
