FutureNow, Inc. (FUTR.OB) and IMC (Internet Marketing Conference) will offer three seminar-style training events for professionals involved in the planning, execution and optimization of new media campaigns. The events will take place over three days, from June 2nd through June 4th, in New York City.

The first event, FutureNow's popular "Persuasive Online Copy-writing" seminar, takes place on Monday, June 2. Participants will learn how to write for different customer segments, format for maximum readability, ensure that sales and marketing copy is easy to find via search engines, and write in a "voice" and tone that persuades visitors to take action.

On Tuesday, June 3, FutureNow's "Call to Action" seminar, led by Bryan Eisenberg, best-selling author and co-founder of FutureNow, is based on Eisenberg's bestselling book, "Call to Action: Secret Formulas to Improve Online Results." This seminar is a crash course on the synergies between web analytics, web design, usability, social media, and search engine optimization by introducing Persuasion Architecture®, FutureNow's patented methodology, which combines these disciplines to merge one's business goals with the goals of one's online visitors. Eisenberg is also co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and BusinessWeek book, "Waiting For Your Cat to Bark".

On Wednesday, June 4, IMC presents "Mobile Marketing: The Next Evolution" to highlight emerging trends and opportunities for marketing to mobile phone users. FutureNow's Bryan Eisenberg will be presenting, accompanied by Phil Kemelor (Semphonic), Peter Olfe (Yojo Mobile), Eric Hansen (SiteSpect), Alan Levy (BlogTalkRadio), Wil Tan (MojiPage), and many more. Location-based marketing is expected to be the big topic at IMC.

All events will be held at the Hotel Pennsylvania (401 Seventh Avenue at 33rd St.) in Manhattan

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