FatWire Software today announced that Santalucía, one of Spain’s largest private insurance companies, has selected the FatWire Content Server web content management solution (WCM) to strengthen the power and consistency of its brand online and enhance the web experience for customers and agents.

Serving a vast network of bilingual customers through more than 9,000 insurance agents, santalucía offers a wide range of home, health, life, pet, financial, auto, and business insurance products and services. In order to ensure that online content for its extensive product portfolio is kept current and its brand is managed consistently, santalucía needed an easy-to-use (WCM) solution that would empower non-technical staff to control and update their own content online.

Santalucía chose FatWire Content Server for its ease of use and multi-lingual deployment capabilities, enabling streamlined management of web content in Spanish and English. FatWire Content Server automates the entire WCM process, including content authoring, site design, content publishing and delivery, targeted marketing, site analytics and user participation. With FatWire Content Server, santalucía automates the process of managing the web experience from content design to deployment while delivering a unified brand message, saving time, and minimizing IT costs.

“The ability to reach agents and customers with the most up-to-date information on our products is critical to the success of our brand,” said Edmundo Pico Rodriguez, santalucía’s director of information systems. “Through its powerful interfaces, FatWire Content Server enables our IT and business departments to work together to deliver effective online communications without having to add more staff.”

“Organizations today understand that their web presence is a critical component of their customer interaction,” states Rocio Motilla, FatWire’s regional director of Southern Europe. “With FatWire Content Server, we are helping customers like santalucía to make the most out of the web to convey clear and helpful information, a consistent brand message, and to do all of this while dramatically increasing their internal efficiencies.”

Labels: CMS