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comScore (NASDAQ: SCOR), today released March 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed 11.5 billion online videos during the month, representing a 13-percent gain versus February and a 64-percent gain versus March 2007.
Google Sites Extends Lead in Online Video Market Share
In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).
| Top U.S. Online Video Properties* by Videos ViewedMarch 2008Total U.S. – Home/Work/University LocationsSource: comScore Video Metrix | ||
| Property |
Videos (000) |
Share (%) of Videos |
| Total Internet |
11,476,886 |
100.0 |
| Google Sites |
4,358,306 |
38.0 |
| Fox Interactive Media |
477,621 |
4.2 |
| Yahoo! Sites |
328,087 |
2.9 |
| Viacom Digital |
249,285 |
2.2 |
| Microsoft Sites |
245,453 |
2.1 |
| Time Warner – Excl. AOL |
159,009 |
1.4 |
| Disney Online |
108,055 |
0.9 |
| ABC.COM |
100,051 |
0.9 |
| AOL LLC |
100,044 |
0.9 |
| ESPN |
89,760 |
0.8 |
