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Marketing Sherpa has released it’s 2008 B2B Lead Generation Guide featuring 531 pages of Step-by-Step Instructions from beginning to end of lead generation campaigns, Over 150 Real-life Case Studies, tactics, how-tos, 60 Stats, Data Charts and eyetracking heatmaps (158 creative samples)
This guide will help you answer the following questions:
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How can the sales and marketing team work together productively?
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When does an inquiry become a lead and when do you hand it off to sales?
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Do lead volume goals reduce lead quality?
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How can you improve your search engine rankings?
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What’s the best way to use SEO and PPC to reach hard-to-find prospects?
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What are B-to-B copywriting rules that have been proven effective?
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Is B-to-B demand generation ready for Web 2.0?
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How do you get additional qualification information about prospects?
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How do you set up successful nurture timing (and make sure your competition does not poach your leads)?
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How can B-B marketers gain a seat at the management table?
