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Bango’s unique user ID creates an accurate picture of real visitors from anywhere in world, tracking repeat visits and enabling mobile advertisers to create a clear picture of buying patterns and trends.
“The ability to measure mobile advertising response rates and pinpoint where to effectively invest advertising spend is essential for our advertisers,” said Terry Jackson, CEO, Admoda. “Quality analytics allows advertisers to fine tune their sites and optimise their ad campaigns with a view to maximising ROI. Bango Analytics will provide our clients with a comprehensive picture.”
Advertisers can run targeted mobile web ad campaigns, on a CPM or CPC basis, using banners or text ads. Publishers can also monetise their mobile traffic by running text ads and banner ads on their pages to maximise the revenue generated.
To support further growth of the mobile advertising industry, the MMA (Mobile Marketing Association) has recently released global mobile advertising guidelines designed to encourage the uptake by brands worldwide whilst enhancing and protecting the customer’s experience – www.mmaglobal.com
Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start to use it free of charge. http://www.bango.com/analytics.
