Apartments.com - Selecting Omniture
| Manoj Jasra - Thursday, June 12, 2008 1 Comments |
Earlier this week Apartments.com announced they will be selecting Omniture as their analytics vendor of choice to help them provide insight for their online marketing efforts. Yesterday I was able to chat with an Apartments.com representative to get a better understanding of this decision as well as how strongly Apartments.com feels towards the need for web analytics.
How important is analytics to Apartments.com?
As an online company, analytics are imperative to measuring the success of marketing campaigns and promotions, dictating areas of improvement for our Web site and providing us with a snapshot of the day-to-day operations of our Web site. Ultimately, Apartments.com wants to drive site visitors into a conversion event and analytics will confirm when this happens.
Why did you select Omniture?
The Omniture product suite provided the best solution to online needs. Through this technology, we now have a better understanding of the activity on Apartments.com. The data provided by Omniture creates a more seamless and efficient environment for Apartments.com analysts to perform their job.
Who were the stakeholders involved in this decision?
The decision was made collaboratively by our robust team of product
developers, analysts and marketing and sales professionals.
What type of insight are you looking for Omniture Discover to provide?
We can measure and correlate all the Apartments.com data on our Web
site. With real-time access to data, our analysts can work more
effectively. And by increasing access to our data, we expect to be able to perform more in-depth analysis to support future business decisions, and even the direction of the company, based on these new insights.
Labels: Omniture
Billion Dollar Sports & Entertainment Company Seeks Director, Web/E-Commerce Analytics
Purpose:
To leverage web analytics to understand customer behaviors and make recommendations to improve customer experiences and drive bottom line results. To articulate, sell and participate in Web site conversion optimization programs. To manage team of analysts and contractors.
Job Responsibilities:
•Serve as internal subject matter expert on the reporting tools and metrics by providing information on best practices, benchmarks, key performance indicators, etc.
• Tracking and comparing traffic drivers and usage trends and recommending site enhancements where appropriate to improve user experience, increase traffic, online sales and overall value to marketing and advertising partners.
• Work with marketing, e-commerce, business and creative teams to understand their reporting needs, design reports to meet the requirements and work with colleagues to make sure the reports are properly interpreted and used. Respond to ongoing internal customer requests for data and analysis.
• Provide leadership in Search Marketing area.
• Provide training on how to interpret and use data for business analysis.
• Supervise up to 3 people
Qualifications:
• 3 - 5 years of hands-on web analytics experience with content based Web sites
• Bachelor’s degree required in Information Systems, Business Administration or Mathematics.
• 2-4 years of demonstrated management experience
• Experience implementing and using a tagged-based Web reporting tool such as HBX or Omniture
• Knowledge of search engine optimization best practices
• Ability to communicate and work effectively with business owners
• Proficiency with Excel and PowerPoint
• Ability to prioritize and manage multiple tasks and a sound comfort level with a high work load
• Excellent verbal and written communication skills.
• Ability to structure, execute and report on complex multivariate and A/B testing scenarios.
• Familiarity with/experience with advanced analytical concepts such as OLAP
Apply: http://wwe-careers.com/wwe/jobboard/NewCandidateExt.aspx?__JobID=*734B013857987266