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Omniture, Inc. (NASDAQ: OMTR), today announced that Apartments.com, has selected Omniture SiteCatalyst and Omniture Discover to gain greater Web traffic analysis and audience segmentation capabilities. Omniture was chosen for its scalable online measurement and reporting solution with the ability to segment different audiences and provide a more customized, relevant apartment search experience.
By implementing Omniture SiteCatalyst and Omniture Discover, Apartments.com is now able to constantly measure traffic to and from their Web site and simultaneously use multi-level segmentation to understand and evaluate where conversion events, like media interaction and direct contact to properties, have occurred. Apartments.com can measure and compare multiple user segments in real time to identify the most valuable user segments, increase overall site conversion by analyzing user fallout, and optimize overall campaign performance and content placement by measuring users’ search patterns.
“Omniture SiteCatalyst and Omniture Discover allow us to streamline the way in which we extrapolate data,” said Kevin Doyle, senior vice president and general manager of Apartments.com. “With these two invaluable tools, Apartments.com analysts can instantly access our Web metrics, providing deeper insight into our marketing campaigns and Web site metrics. As a result, renters who visit Apartments.com will be better served with even more relevant results tailored to their apartment search.”
Apartments.com is the most visited national apartment Internet listing subscription service providing apartment rental content to more than 10,000 newspaper affiliates and strategic partner Web sites across the country including Yahoo! Real Estate and AOL Real Estate.
