Crowd Science Demographics: Website Audience Measurement
| Manoj Jasra - Wednesday, June 04, 2008 0 Comments |
Today Crowd Science is launching the public beta for its website audience measurement service, Crowd Science Demographics. Crowd Science Demographics is a free service that helps publishers learn about their audience and provides the opportunity to better target advertising space on their sites. It's like Google Analytics, but focused on demographics and attitudes rather than clicks.
Data collection occurs by inviting a small number of visitors to take short, topic area-specific surveys that have been carefully constructed to yield reliable and useful responses. Results can be viewed in our reporting interface, exported for further analysis, or shared using our media kit hosting service.
How it Works
The Demographics product works much other analytics tools:
Data collection occurs by inviting a small number of visitors to take short, topic area-specific surveys that have been carefully constructed to yield reliable and useful responses. Results can be viewed in our reporting interface, exported for further analysis, or shared using our media kit hosting service.
How it Works
The Demographics product works much other analytics tools:
- Publishers activate their website by registering at crowdscience.com and placing JavaScript hooks within the content of their pages.
- Using the visibility provided by the hooks, Crowd Science begins collecting data on traffic patterns, demographics, and page content.
- The collected data is pushed through a set of analyzers that build summaries at various levels of detail including page, site, and site group.
Crowd Science Screenshots:
Labels: Web Analytics
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