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Google is planning on offering a free webinar on July 8th covering 3 of its most useful products: Google Analytics, Google Website Optimizer and Google Webmaster Tools. This trio of tools is key to the success of any business. Analytics, Landing Page & A/B testing and website configuration for organic insight are an absolute must even if you don’t use Google products.
I personally like the multi tool webinar offering because it makes more sense seeing how multiple products integrate with each other. It’s the synergy between the numerous components of the complete solution that truly allows a business to provide an optimum experience for their customers.
If you look at these 3 components, Analytics, Optimizer and Webmaster tools, you will notice a funnel type process developing.
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Webmaster tools help you configure your website so that you can acquire visitors
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Analytics gives you insight on what your visitors are doing on your website and where they are coming from.
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Website Optimizer helps businesses perfects the lead acquisition process and promotes a better user experience. Website optimizer has to be used in parallel with analytics so that you can really measure the success of your landing page tests.
Register to attend here.
If you can’t make that date, you’ll be able to access an archived version of the presentation via the same registration URL. And lest you forget, you can always visit Google Webmaster Central to see everything Google offers to help you build and maintain your best site.
There are a couple of great webinars from Google coming up this week as well, including one from Avinash. Check out the full list: http://www.semwisdom.com/blog/free-webinars-from-google