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Today Google Analytics announced an integration with Google TV Ads, a flexible, all-digital system for buying more accountable and measurable TV advertising. U.S. advertisers can now track the online effects of their TV Ads campaigns using Analytics and see correlations between their website traffic and TV-campaign metrics. The new “TV Campaigns” Analytics report measures website metrics such as visits, conversion rates and revenue against TV-campaign metrics such as:
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Impressions delivered
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Number of ad plays
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Cost
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CPM paid
More information is available on the Google Analytics blog: http://analytics.blogspot.com/2008/06/new-analytics-report-tv-campaigns.html
