Google Makes Testing Easier
| Manoj Jasra - Thursday, June 12, 2008 0 Comments |
Google announced today a new way for website-owners to test their webpages easily with Google Website Optimizer. Under the new Website Optimizer Technology Partner program, participating content-management companies have been certified to be compatible with Website Optimizer. Most offer automatic webpage-tagging, so that companies that want to optimize their websites no longer need to copy and paste Website Optimizer tags manually into their website code.
We see this program as a win for CMS providers and website-owners alike. CMS platforms of any size can offer their customers a powerful A/B and multivariate testing solution, which might have cost them millions of dollars to develop internally. Site-owners who build and manage their websites through these platforms can in turn launch Website Optimizer experiments more easily to help improve their conversion rates. And perhaps most importantly, the web becomes a more useful place for users since more web pages will be improved through customer input.
This announcement represents Google's latest step in making website-testing accessible and easy for everyone. In April, Google Website Optimizer launched out of Google AdWords as an independent product, and since the product's inception, we have partnered with Authorized Consultants to offer comprehensive consulting in online marketing. The new Technology Partners will function in parallel with the existing Authorized Consultants.
And for content-management companies, website-testing is now even easier to offer. They can apply to partner with Google Website Optimizer and provide powerful A/B and multivariate testing for no extra cost, to help their clients increase sales, leads, sign-ups and more. Interested content-management companies can apply for the program through the Google Website Optimizer homepage: http://www.google.com/websiteoptimizer
The program currently has six partners worldwide: Clickability Inc., Emovendo Inc., Ingeniux Corporation, Internetrix, Marqui Inc., and Valtira LLC.
And for content-management companies, website-testing is now even easier to offer. They can apply to partner with Google Website Optimizer and provide powerful A/B and multivariate testing for no extra cost, to help their clients increase sales, leads, sign-ups and more. Interested content-management companies can apply for the program through the Google Website Optimizer homepage: http://www.google.com/websiteoptimizer
The program currently has six partners worldwide: Clickability Inc., Emovendo Inc., Ingeniux Corporation, Internetrix, Marqui Inc., and Valtira LLC.
Labels: Google
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