Google Up, MSN and Yahoo Down in May
| Manoj Jasra - Wednesday, June 11, 2008 2 Comments |
Google accounted for 68.29 percent of all U.S. searches in the four weeks ending May 31, 2008, Hitwise announced yesterday. Yahoo! Search, MSN Search and Ask.com each received 19.95, 5.89 and 4.23 percent respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.63 percent of U.S. searches.

In the U.K. market, Google search properties (Google.co.uk and Google.com) accounted for 87 percent of all UK searches in May 2008 representing a 12 percent increase compared to May 2007. Yahoo! search properties accounted for 4.09 percent of UK searches in May 2008, a 2 percent increase compared to April 2008. MSN search properties accounted for 3.72 percent and Ask search properties accounted for 3.07 percent of searches. MSN increased two percent compared to April 2008 and Ask increased 6 percent.

In the U.K. market, Google search properties (Google.co.uk and Google.com) accounted for 87 percent of all UK searches in May 2008 representing a 12 percent increase compared to May 2007. Yahoo! search properties accounted for 4.09 percent of UK searches in May 2008, a 2 percent increase compared to April 2008. MSN search properties accounted for 3.72 percent and Ask search properties accounted for 3.07 percent of searches. MSN increased two percent compared to April 2008 and Ask increased 6 percent.




Hi Manoj,
I have always been puzzled by those stats. I have analyzed dozens of web sites, and the Google properties always account for 80-85% of search engine visits (and I am talking organic only in many cases).
for most of the financial websites i worked on, yahoo gave better conversion rate. Users of yahoo are better at buying financial products :), so yahoo still does some good job for financial searchers.