WWE Looking for Web Analytics Analyst

Manoj Jasra - Friday, June 13, 2008 0 Comments

Director, Web/E-Commerce Analytics

Description Purpose:

To leverage web analytics to understand customer behaviors and make recommendations to improve customer experiences and drive bottom line results. To articulate, sell and participate in Web site conversion optimization programs. To manage team of analysts and contractors.

Job Responsibilities:

Serve as internal subject matter expert on the reporting tools and metrics by providing information on best practices, benchmarks, key performance indicators, etc. '
Tracking and comparing traffic drivers and usage trends and recommending site enhancements where appropriate to improve user experience, increase traffic, online sales and overall value to marketing and advertising partners.
Work with marketing, e-commerce, business and creative teams to understand their reporting needs, design reports to meet the requirements and work with colleagues to make sure the reports are properly interpreted and used. Respond to ongoing internal customer requests for data and analysis.
Provide leadership in Search Marketing area.
Provide training on how to interpret and use data for business analysis.
Supervise up to 3 people

Requirements Qualifications:

3 - 5 years of hands-on web analytics experience with content based Web sites
Bachelor’s degree required in Information Systems, Business Administration or Mathematics.
2-4 years of demonstrated management experience
Experience implementing and using a tagged-based Web reporting tool such as HBX or Omniture
Knowledge of search engine optimization best practices
Ability to communicate and work effectively with business owners
Proficiency with Excel and PowerPoint
Ability to prioritize and manage multiple tasks and a sound comfort level with a high work load
Excellent verbal and written communication skills.
Ability to structure, execute and report on complex multivariate and A/B testing scenarios.
Familiarity with/experience with advanced analytical concepts such as OLAP

http://wwe-careers.com/wwe/jobboard/JobDetails.aspx?__ID=*734B013857987266

Labels: Web Analytics Jobs