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China Central TV (CCTV) will use WebTrends Analytics, the online marketing industry’s most powerful and flexible online analytics solution, to uncover visitor trends across multimedia and other web content on CCTV.com, the network’s official web site. This insight will then be used to customize content for hundreds of millions of Chinese Internet users throughout the Olympics. For example, track and field enthusiasts can be notified of upcoming races, while basketball fans receive highlight reels of that day’s best three-point shots or slam dunks.
“The sophisticated analysis and reports offered by WebTrends are essential when you’re trying to optimize online content across multiple forms of online media for audiences on such a massive scale,” according to an official statement from CCTV.com. “WebTrends Analytics will improve customer satisfaction on CCTV.com by making the Olympics more relevant and personal for hundreds of millions of people.”
This is the third Olympics that broadcasters have relied on WebTrends technology to help optimize online content on a massive scale. Hundreds of local NBC network TV affiliates around the United States used WebTrends Analytics to analyze their online traffic during the 2004 Summer Games in Athens, Greece, and the 2006 Winter Games in Turin, Italy.
