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G5 Search Marketing Inc., today announced the addition of mobile coupons to its local marketing platform. G5′s new mobile technology gives local businesses the ability to track their customer conversions from where they originate online to the point of sale off-line.
In local markets, people search online and then pick up the phone or go into the store to complete the transaction off-line. The G5 Local Marketing Platform tracks the coupon redemption, using proprietary tracking technology, back to the advertising source where it originated online – showing you what ads turned into customers. This empowers business owners to “close the loop” and find which advertising campaigns are producing their most profitable customers.
Local businesses can now see which advertising campaigns, be it from Google, Yahoo, Facebook or some other web properties, turned into customers,” said G5 CEO Dan Hobin. “They can also see which customers come from maps or optimized search engine listings.”
This is a very revolutionary concept because tracking ROI is one of the biggest challenges in Internet marketing. Clients want results and conversions. They want to be able to track results of the thousands they have spent.
Good stuff, I hope more of this technology is available in the near future.
http://www.arborseo.com