10 Ways to Get the Most out of the Google Adwords API
Manoj Jasra - Thursday, July 10, 2008
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If you're an experienced developer or just starting out, the Google Team has written an excellent post containing 10 ways you can get the most out of the Google Adwords API. Below is a small sample of each tip.
- Stay in touch
Want to know about the newest releases, options, and features in the AdWords API? Check out the following resources, where you can hear from us and interact with other developers:
Website, Blog. Mailing List, Forum - Keep current with versioning
Through our versioning, we're continually offering added functionality to the AdWords API, as well as making changes to its existing functionality. Migrate your code to newer versions, and you can take advantage of the latest features. - Manage your API Units
The AdWords API uses an API Units System to distribute our resources fairly among our many users and ensure reliability for all. Understanding your AdWords API Units usage over time via the following resources will allow you to budget according to your needs:
AdWords API Center: Sign in to your AdWords MCC account and visit the AdWords API Center to view your current usage and, if available, allocations. - Test in the sandbox
Want a place to test without consuming API units? Use the AdWords API Sandbox environment to test out your applications without consuming API Units. - Use reports
How do you gauge how your campaigns are doing? Reporting can give you all of the essential statistics you need, with minimal API Unit costs. Reporting can help you conveniently analyze many aspects of your campaigns, from structure to performance. - Insert ads before keywords
Optimize your campaigns by always inserting ads into an ad group before placing keywords in it. - Create a local store of AdWords data
Enjoy the power of having AdWords data on a server in your office. Many users boost the efficiency of their AdWords API response times by mirroring important parts of their campaigns in a local database. - Use the AdWords API libraries
Why reinvent the AdWords API wheel? We’ve created two resources to help jump-start your development.
AdWords API Client Libraries, AdWords API Starter Kit - Optimize your account
Use the AdWords API to streamline the performance of your campaigns and eliminate waste.
Use zero-impression , Use the Keyword Estimator. Add negative keywords, Use the Report Service to find search queries that resulted in unwanted clicks on your ads. - Handle disapproved ads
Sometimes ads submitted to AdWords don't comply with our editorial or content guidelines, which are designed to create as user-friendly experience as possible. To handle any disapprovals smoothly and reduce overall ad downtime, design a process for handling disapproved ads.
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