Google Approaching 70% Market Share - Hitwise
| Manoj Jasra - Wednesday, July 16, 2008 1 Comments |
Google accounted for 69.17 percent of all U.S. searches in the four weeks ending June 28, 2008, Hitwise announced today. Yahoo! Search, MSN Search and Ask.com each received 19.62, 5.46 and 4.17 percent respectively. The remaining 42 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.70 percent of U.S. searches.
Percentage of U.S.Searches Among Leading Search Engine Providers | |||
Domain | June-08 | May-08 | June-07 |
www.google.com | 69.17% | 68.29% | 63.92% |
search.yahoo.com | 19.62% | 19.95% | 21.31% |
search.msn.com | 5.46%* | 5.89%* | 9.85%* |
www.ask.com | 4.17% | 4.23% | 3.42% |
Note: Data is based on four week rolling periods (ending 6/28/08, 5/31/08, 6/30/07 from the Hitwise sample of 10 million U.S. Internet users. * - includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com. | |||
Source: Hitwise | |||
In the U.K. market, Google search properties (Google.co.uk and Google.com) accounted for 87 percent of all UK searches in June 2008 representing a 10 percent increase compared to June 2007. Yahoo! search properties accounted for 4.00 percent of UK searches in June 2008, a 2 percent increase compared to April 2008. MSN search properties accounted for 3.72 percent and Ask search properties accounted for 3.07 percent of searches. MSN increased two percent compared to April 2008 and Ask increased 6 percent. In the Australia market, Google search accounted for 88 percent of all AU searches in June 2008 representing a 12 percent increase compared to June 2007. MSN search accounted for 7 percent and Yahoo! search accounted for 4.00 percent of AU searches in June 2008.
I am always a little puzzled by that stat: I constantly analyze web sites from all walks of industry, and the Google *properties* share is always around 85%. I think Hitwise does not report correctly on the Google impact by restricting its study to google.com. The search engine accounts for a much larger share of traffic to many sites.
In fact, you'd better be friend with the Mountain View gang, or your business will suffer...