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Millennial Media Integrates with Bango Mobile Analytics

Manoj Jasra - Tuesday, July 29, 2008 0 Comments



Millennial Media, the industry's largest and fastest-growing mobile advertising company, today announced it has integrated Bango's mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media's commitment to an open market, provides its Decktrade users with Bango's mobile analytics' service.

Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, providing the precise measurement and insight needed to optimize campaigns and maximize ROI. The integration of Bango Analytics into the Decktrade platform enables any advertiser to seamlessly add a Bango campaign tracking link to a campaign, thereby enabling accurate tracking of a variety of metrics including unique visitors, country, network and device.

Aimed at advertisers who recognize the power of mobile media discovery, lead generation and conversion, Decktrade is a performance-based, self-service network for mobile advertising. The network features a simple-to-use auction environment and multiple tools to make sure customers and publishers derive maximum value from the marketplace.

"Bango Analytics and Millennial Media's Decktrade advertising platform work in perfect harmony by offering customers a highly targeted mobile advertising solution and the ability to get the most accurate mobile analytics," said Ray Anderson, CEO, Bango. "This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web".

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