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With the launch of the new iPhone, consumers are interested in more than just price, as shown in the diversity of search terms around the new iPhone. Among the top 200 search term suggestions for the iPhone (in the four weeks ending June 28, 2008) are branded searches (e.g. “iphone”), 3G, release date, iPhone applications, price, coverage plans, service providers and how to unlock the iPhone according to Hitwise.
For the first iPhone release, the majority of searches were centered on the price of the device. This year the new 3G version promotes the improved internet access capabilities. Consumers are looking for information about the 3G network and potential advantages. Among the top 10 search term queries for the iphone, 3G was listed within three of the top 10 results. In addition to the release date and cost, searchers are also seeking a variety of applications for the iPhone, which is poised to increase after the launch of the App Store within iTunes.
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Top 200 iPhone Search Term Suggestions for June 2008 |
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| Top 10 Overall |
Share of Visits |
Categories |
Sum Volume |
| iphone |
15.94% |
New Release |
35% |
| iphone 3g |
6.21% |
Brand only |
34% |
| new iphone |
4.46% |
Apps/Software |
6% |
| apple iphone |
2.87% |
News/Info |
5% |
| 3g iphone |
1.98% |
Price/Plans |
5% |
| iphone 2 |
1.36% |
Provider |
3% |
| the new iphone |
0.94% |
Size |
3% |
| apple iphone 3g |
0.63% |
Unlock |
3% |
| apple iphone 16gb |
0.59% |
Purchase |
2% |
| free iphone |
0.40% |
Features |
1% |
| Note: Results are based on the top 200 search term suggestion for the query "iphone" for the 4 weeks ending June 28, 2008 | |||
| Source: Hitwise | |||
The weekly market share of visits to the AT&T Wireless website is up 30 percent for the week ending July 5, 2008 as compared to the week prior to last year’s iPhone launch. Last week’s traffic level was second only to the week of Christmas (week ending Dec. 29, 2007) with last week ranking as the second highest week in traffic over the past 24 months for the exclusive iPhone provider.
Who is visiting the iPhone website – 3G versus original iPhone
Compared to the last launch week in 2007, U.S. visits to the iPhone website from users 45 and older have increased 11 percent while users with incomes between $60K -$150K have increased 9 percent. The U.S. visits from women are up 2 percent compared to the launch week in 2007.
