Omniture Jumps into the Mobile Analytics Game

Omniture, Inc. (NASDAQ: OMTR), today announced the latest version of Omniture SiteCatalyst® that introduces mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.

While mobile Internet usage is seeing rapid growth throughout the world, marketers have been limited in their ability to understand and reach this expanding audience. Omniture’s mobile analytics provides business insight to optimize mobile site design, content, marketing campaigns and user experience for the mobile Internet visitor based on attributes such as their device type, location, video and audio formats. As a result, mobile marketers can provide a better experience driving loyalty, brand and conversion.

According to mobile industry research, worldwide shipments of smartphones are expected to grow from to 164.7 million units in 2008 to 363.2 million units in 2012 (IDC, Worldwide Converged Mobile Device, June 2008). Research firm Gartner expects worldwide mobile advertising spending to increase from $1.7 billion in 2007 to $12.8 billion in 2011 (Dataquest Insight: How to Move the Mobile Advertising Market Forward, by Tole J. Hart and Andrew Frank, March 31, 2008).

Mobile analytics through SiteCatalyst will be generally available in the next 30 days.

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