Pheedo, pioneering distributed media monetization, now measures news feed (RSS) user behavior for advertisers distributing content through social media properties including facebook and MySpace; websites of many top publishers and high ranking blogs. The FeedPowered Analytics Dashboard™ delivers comprehensive intelligence about where an advertiser’s content is consumed, active user analysis including user engagement levels, and pass-along rates. The technology provides advertisers with a deep inside look at the behavior trends of active users consuming news feeds; creating a standard in Social Media analytics and measurable ROI on advertising spend.

“As the ecosystem of media consumption points on the Net broadens, advertisers will come to expect that they can measure their distributed media campaigns including video, podcasts, press releases, whitepapers and more through any online real estate; widget, blog or website,” states Bill Flitter, CEO of Pheedo. “This is an important next step for distributed content advertising to evolve. RSS has already proven that it can exponentially change the way ad content is distributed and consumed. Now that same ad content can be tracked anywhere, at any time with distributed analytics technology from Pheedo.”

• Active User Analysis - Track the number of feed subscribers and feed subscription growth trends.
• Content Engagement - Track the number of views and clicks on editorial items. Determine which content is most popular with your readers. Track interaction rates to Social Media outlets like Digg, Reddit and Facebook.
• Advertising Stats - Monitor ad impressions, clicks and CTR on feed content ads.
• Social Media Distribution - Understand the consumption points readers are using to consume the content.
• RSS Subscription Page Optimization - Page dedicated and optimized to increase RSS subscribers
• Subscription Options - Enable readers to subscribe to RSS feeds via email. RSS/Email subscribers and actions are tracked.
• Feed Management API - Create and update settings on Pheedo managed feeds via API.

“Pheedo allows us to provide our clients with a highly effective new marketing vehicle within a distributed media environment,” said Howard J. Sewell, President of Connect Direct Inc. “The Pheedo platform provides a unique engagement map that enables our clients to interact with prospects, customers and partners in a more meaningful dialogue within a social media setting. We can track new subscriptions to our clients feeds and follow the activity of those subscribers, gaining a clear measurement of the impact from our clients' advertising spend, an impact that will continue to resonate well beyond the initial response.”

Labels: RSS, Web Analytics

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