Google Continuously Experimenting to Provide a Better Experience

Ben Gomes over at the Google Blog posted about how Google continuously runs experiments on its results pages in order to further enhance the experience of users. Gomes wrote that Google runs anywhere from 50-200 experiments on Google sites across the world. The interesting part of the post is the examples of past experiments that Google has run where the experiments are so subtle that it’s very difficult to notice the difference between A and B.

Below is one example that Ben Gomes provides, can you spot the difference?

In this case, the difference in user interaction is so clear and marked we could tell extremely quickly which one worked better: the difference is in the thickness of the plus box next to the stock quote. Now, coming to the conclusion that one is “better” is tricky, and there’s many a possible slip on the way there. Does more interaction with the plus box mean that it is better? How about if users then miss good results because they are distracted by the more prominent plus box? If we’ve done our job right, almost without your noticing, things will work just that little bit better for you.


  1. says


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  2. Anonymous says

    Google continuously experimenting these days by allowing the guys siting in google center in hydrabad india to rank web pages depending on how best he likes the web site design…..

    This is a welcome change all ugly rich content web pages are getting buried. It is a real pleasure to browse beautiful MFA sites filled with junk information.

    Bye bye page rank…… welcome “google hand rank”.

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