Google Insight for Search - What the World is Searching For
| Manoj Jasra - Tuesday, August 05, 2008 2 Comments |
Yesterday evening, the Adwords blog posted an entry mentioning that Google has just launched a new product in beta which takes Google Trends a step further called: Google Insight for Search.
Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.
Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you've entered, relative to the total number of searches done on Google over time. We then show you a graph with the results, indicating interest over time, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms.
Google Insights for Search uses IP address information from our server logs to make an educated guess about where queries originated.
Labels: Google
We have run some research into how accurate Google insight data is. The results can be found on our blog post at http://www.coastdigital.co.uk/whats-new/blog/
Surfice to say - bar Google applying a factor to the results, the trends they show you are very accurate.
Many companies choose PPC for its flexibility and easiness in implementation. Online business gives you more freedom on what stock you are carrying or the way you are advertising it, and therefore continuous updating of your 4Ps is essential.