Form Optimization with JavaScript and Google Analytics
| Manoj Jasra - Thursday, August 14, 2008 3 Comments |
Forms are pretty much a necessity on websites therefore it becomes important to track how your visitors interact with the forms on your website, understand which fields are most often left empty, and determine how to best optimize your forms for success. In the past we have talked about great solutions like ClickTale which help determine:
- Which fields take the longest to complete
- Which fields are left blank and may be superfluous
- How often errors occur that force visitors to refill a field
Allaedin Ezzedin over at the Ambient/Transparent blog wrote an excellent post yesterday in which he explains how to use JavaScript and Google Analytics to create a home grown solution to help in the optimization of forms.
In his post, Allaedin takes you through how to code for Form Validation, how to handle Form Submissions, how to send variables to Google Analytics and how to create a custom profile to track only the form related page views.
Labels: Google Analytics, Web Analytics
Although tracking forms with Google Analytics is a good start, you should look at ClickTale.com for some awesome form tracking...
Great and good Info on optimizing form, here is some additional info on Implementation and also the analysis and optimizing of forms http://www.pradeepsv.com/blog/how-do-you-implement-measure-form-performance-and-conduct-form-analysis/
Check out vulabs.com for a mouse tracking and form analysis.