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Over at the Ask Enquiro blog, Senior Sponsored Search Strategist, Kyle Grant has put together a great 4 part series on PPC Best Practices. Kyle starts with the basics of PPC and progresses to advanced topics such as testing, how to use quality score and the importance proper messaging. Below I have captured the topics from each of the Enquiro articles but be sure to check out the entire four part series here.Part 1 Topics:
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Stop Thinking PPC, Start Thinking Consumer-Initiated Marketing
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Start with the End in Mind
Part 2 Topics:
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Plan to Measure; then Measure the Plan
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K.I.S.S Rule Applied to Conversion Path Optimization
Part 3 Topics:
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Don’t Guess… Test
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Don’t Get Punished for Bad Behavior
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Get Vertical
Part 4 Topics:
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Speak Their Language
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Quality Score Is an Indicator, Not a Destination
