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Last week, Kent Sugarman of the Google Adsense team helped users understand how to get higher quality and more relevant Google Adsense ads to display within your content:
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Use text in addition to images when possible. Please note that the crawler can’t read text contained within images.
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If you use images, be sure to title them appropriately and provide descriptive ALT tags.
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Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.
If your site uses a lot of these features, make sure you provide enough text-based content in one of our supported languages to effectively convey the topic of your site. If our crawler doesn’t find enough text, you may get poorly targeted ads
