SES San Jose 2008 – My Agenda

(Guest Post)

I have learned from previous Search Engine Strategies San Jose conferences that it’s best to have a plan of action. I go in with a set of goals or questions, and then I determine what sessions will help me answer those questions.

I have put together my agenda for the week. I hope to catch up with familiar faces at SES San Jose this year. If I don’t find you, below is where you can find me.

Day 1 – Monday, August 18

9:45am-11:00am – Search Around the World – Part 1: Asia/Pacific & Latin America
11:15am-12:30pm – Pay Per Conversation
1:30pm-2:30pm – Orion Keynote Panel – How Much Search is Enough?
2:45pm-4:00pm – Search Around the World – Part 2: The UK & Europe
4:30pm-5:30pm – Opening Keynote Presentation: Lee Siegel

Day 2 – Tuesday, August 19

10:00am-11:00am – Expo Hall Grand Opening
11:00am-12:15pm – Measuring Success in a 2.0 World
1:30pm-2:30pm – Orion Keynote Panel: Technical & Information Giants
2:45pm-3:45pm – Sponsored Session (Microsoft) Diagnose SEO Issues Using Live Search Webmaster Tools
4:00pm-5:15pm – Identify, Analyze, Act: SEM by the Numbers
5:15pm-6:30pm – SureHits – Networking Cocktail Reception
7:00pm-11:00pm – Google Dance – Glow in the Dark!

Day 3 – Wednesday, August 20

9:00am-10:00am – Keynote Roundtable: Why Does Search Get the Credit for Everything?
10:30am-11:45am – Ads in a Quality Score World
1:00pm-2:15pm – Link Building Basics
2:45pm-4:00pm – Keywords & Content: Search Marketing Foundations
4:15pm-5:30pm – Facebook, Feeds and Micro-Blogging
7:15pm-11:00pm – WebmasterRadio.FM Search Bash

Day 4 – Thursday, August 21

9:00am-10:00am – Morning Keynote: Chip Heath
10:15am-11:15am – The Business Case for SEO Content Development: Turning Words Into Action!
11:30am-12:30pm – Trademark Issues: What SEMs Should Know
1:30pm-2:30pm – Post-Click Marketing: Converting Search Engine Traffic

** John Ellis is the Senior Online Marketing Manager for ResortQuest Vacation Rentals