I have learned from previous Search Engine Strategies San Jose conferences that it’s best to have a plan of action. I go in with a set of goals or questions, and then I determine what sessions will help me answer those questions.

I have put together my agenda for the week. I hope to catch up with familiar faces at SES San Jose this year. If I don’t find you, below is where you can find me.

Day 1 - Monday, August 18

9:45am-11:00am - Search Around the World - Part 1: Asia/Pacific & Latin America
11:15am-12:30pm - Pay Per Conversation
1:30pm-2:30pm - Orion Keynote Panel - How Much Search is Enough?
2:45pm-4:00pm - Search Around the World - Part 2: The UK & Europe
4:30pm-5:30pm - Opening Keynote Presentation: Lee Siegel

Day 2 - Tuesday, August 19

10:00am-11:00am - Expo Hall Grand Opening
11:00am-12:15pm - Measuring Success in a 2.0 World
1:30pm-2:30pm - Orion Keynote Panel: Technical & Information Giants
2:45pm-3:45pm - Sponsored Session (Microsoft) Diagnose SEO Issues Using Live Search Webmaster Tools
4:00pm-5:15pm - Identify, Analyze, Act: SEM by the Numbers
5:15pm-6:30pm – SureHits - Networking Cocktail Reception
7:00pm-11:00pm - Google Dance - Glow in the Dark!

Day 3 - Wednesday, August 20

9:00am-10:00am - Keynote Roundtable: Why Does Search Get the Credit for Everything?
10:30am-11:45am - Ads in a Quality Score World
1:00pm-2:15pm - Link Building Basics
2:45pm-4:00pm - Keywords & Content: Search Marketing Foundations
4:15pm-5:30pm - Facebook, Feeds and Micro-Blogging
7:15pm-11:00pm – WebmasterRadio.FM Search Bash

Day 4 - Thursday, August 21

9:00am-10:00am - Morning Keynote: Chip Heath
10:15am-11:15am - The Business Case for SEO Content Development: Turning Words Into Action!
11:30am-12:30pm - Trademark Issues: What SEMs Should Know
1:30pm-2:30pm - Post-Click Marketing: Converting Search Engine Traffic

Labels: john ellis, San Jose, Search Engine Strategies, SES

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