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According to comScore, 25% of Internet users play online games every week – which is a tonne of Internet users! Google plans to capitalize on these users by introducing a monetization strategy which allows developers to build Google Adsense into online games.
Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information.
Below is a sample of a few of the games which advertisers can leverage in Google’s network:
Current Requirements:
Current Requirements for Submitting Games to Google:
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Game plays: Minimum 500,000 per day
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Game types: Web-based Flash only
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Integration: Must be technically capable of SDK integration
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Traffic source: Must be 80% US & UK Traffic
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Content: Family safe and targeted at users age 13 and up
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Distribution: Must be able to report embed destination and have control over where games are distributed
