Today Crowd Science Demographics, Crowd Science's audience analytics service, came out of beta. This release included several new features and enhancements as well as the introduction of paid subscription plans.


Background

Crowd Science Demographics is an audience analytics service that gives online publishers detailed and reliable reports on the demographics and attitudes of their audience. By surveying a small number of randomly selected visitors with standardized and topic-area-specific questionnaires, Crowd Science Demographics is able to build comprehensive profiles that give publishers a deep understanding of their audience and the proof they need to cut better advertising deals.

Crowd Science Demographics has been in beta since June, 2008 and has already collected tens of thousands of survey responses.

Crowd Science was founded in December 2007 by John Martin, John Wainwright, and Paul Neto, and received a series A investment of $2M from Granite Ventures in December, 2007.

The new features

The features being introduced in this release allow for customized research, more precise analysis, and easier report sharing. Among other things, they include:

• Custom questions provide a way to add new elements to the standardized questionnaires. Similar to an omnibus survey, publishers can ask their audience whatever they choose and get the benefit of having results reported alongside and filterable by all of the core demographic data.
• Filtering and cross tabs allow publishers to tease apart and compare particular audience segments. Find out, for example, how the offline activity of heavy internet users differs from that of light internet users, or determine which subgroup is dragging household income numbers down.
• New time-in-day and day-in-week reports provide insight into how an audience changes through the hours of the day or the days in a week. Compare weekenders to the weekday crowd, or find out why your traffic is so strong during particular times of the day.
• Aggregated reporting lets larger publishers roll up several sites and sub-sites into a single report. Define permanent channels by grouping sites or throw them together on the fly using tags.
• Custom media kit URLs and logos provide a more elegant way to share audience data. Publishers can upload logos and choose custom URLs to provide a branded experience for their buyers

Labels: Web Analytics

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