Internet Broadcasting and WebTrends Sign Multi Year Deal

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Internet Broadcasting and WebTrends Sign Multi Year Deal

Manoj Jasra - Friday, October 31, 2008 0 Comments

Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today announced the signing of a new multi-year deal to continue using WebTrends Analytics On Demand™ to measure and optimize web content across the IB Local Network of sites.

The agreement follows the conclusion of a successful two-year partnership between WebTrends, Inc., a leading provider of web analytics and online marketing solutions, and Internet Broadcasting.

“WebTrends has helped spur our growth by increasing visitor engagement and by helping us serve new customers and strategic partnerships, from our TV broadcast partners to CNN.” said David Lebow, CEO of Internet Broadcasting. “WebTrends has successfully proven its ability to scale its analytics services to meet our ever-growing customer volume, on top of the demands of our media customers for fast, detailed insight.”

Since adopting WebTrends Analytics On Demand in 2006, Internet Broadcasting has grown to a network of 76 sites, with monthly visits increasing 61 percent to 110 million. Monthly page views have also increased 55 percent, now totaling more than a half billion. Internet Broadcasting has used WebTrends Analytics On Demand to:

Measure and analyze more than 3 billion visits, including more than 14 billion page views and 380 million video streams network-wide.
Obtain precise, high-value insights, such as detailed breakdowns of visitor content usage across dozens of site sections and hundreds of thousands of unique news stories, leveraging more than 300 constantly updated custom reports.
Meet rigorous media customer requirements for timely analysis after major news-driven traffic spikes.
Optimize content, leveraging impression and click data to double the click-through rate and effective CPM of business development links in just one month.

“Prior to using WebTrends, we had limited visibility into which links were truly driving top results for our advertising partners and a difficult time optimizing for top revenue yield per click,” said Erik Greenberger, VP Revenue Business Development of Internet Broadcasting. “We began using WebTrends in September to track impressions and clicks on individual links within our Links We Like module. This enabled us to understand CTR for individual links and ECPM for the unit overall. Once the WebTrends data came in, we’ve been optimizing Links We Like performance by selecting the top-performing partner links based upon CTR, and have seen a dramatic lift (approximately 67%) in the performance.”

Labels: WebTrends